GRAPHIC DESIGN
What if you could use art as a way to communicate your message and brand?
Through typography, imagery, and color, compelling and effective designs will engage your audience and propel them into action. Whatever your media, print, and socials, we can craft a plan to make you stand out.
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Why use graphic design?
Convey messages quickly
Create a call-to-action (i.e. register, call, etc.)
Grow brand identity with consistent colors & a logo
Capture attention of your target audience
Visual narrative for easy understanding
Build emotional connection
Improve credibility with professional designs
Conversation starter around your message
Draw attention to a cause
Be unique!
PLATFORMS
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MY APPROACH TO GRAPHIC DESIGN:
A CASE STUDY
The Assignment
Design a flyer for the following event:
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Find Hope and Resilience Facing Elder Abuse Together: A Resource Fair
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Friday, June 14 at 10 am – 12:30 pm
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Stop by to learn about resources from 20+ organization that assist older adults.
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There will be giveaways and a quiet, safe place to ask questions.
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No registration needed - just drop in
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For questions call: 518-434-2140 or Whitney Young Health/ Equinox at 518-465-4771 Ext. 5083
My Approach
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The heading should be the largest font in the flyer and highlight key words.
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Include a picture that represents the event.
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Incorporate brand colors to stay uniform with existing marketing.
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Add relevant logos.
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Use icons to make it easier to find information on the page (i.e. time, location).
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Share version numbers of the flyer for future edits before the final.
